Even at a young age Pip Edwards’s personal style shone through.

Her love of music and art paved the way to a successful career in the fashion industry, where she is well respected for her talent and style.

Fashion force to be reckoned with, Sydney-based stylist Pip Edwards works as the Design Director for retail giant General Pants Group. “She is a style icon and has played a pivotal part in creating trends in which the youth follows,” said CEO Craig King.

Represented by Sydney's most renowned agency DLM, Edwards has worked for editorial titles including Grazia, Oyster, Yen, and FHM, as well as advertising clients such as Absolut and VISA. Pip’s CV has seen her designing for sought-after Australian labels Sass and Bide and Ksubi, and acting as a guest Fashion Editor at Cleo magazine.

Pip’s success and reputation for a directional approach to fashion has seen her move effortlessly into her role as a designer, fashion consultant and sought-after stylist. 

Pip’s philosophy is very much to enjoy life. “Fashion and music should always be worn and heard with love!” It is her positive attitude, professionalism and style that see Pip as an Australian icon and leader in the fashion industry.